Link Building Strategies are a part of the Search Engine Optimization or SEO for short, it’s a continuous process that are both tiring and effective. In this blog you can find some of the basics, intermediate, advance strategies used by professionals in the world of SEO.
Link Building
☺ Link Building is the process of building and creating quality inbound links to get high ranking in major search engines like Google, Yahoo and MSN.
Link Popularity
☺ Link Popularity is the total number of links pointed to your website. It’s very key for Google’s Page Rank.
Link Exchange
☺ Link Exchange is the trading links with other partner sites. Trading link is an important method in promoting your sites and getting more visitors. Most Search Engines rank website according to the number of links pointing to your websites.
Keys of Link Popularity:
☺More visitors to your websites
☺Higher websites Google Page Rank
☺Website PartnershipPage Rank
☺Page Rank is measured by the quality of a website and it ranks them from PR0 to PR10. High quality and unique content sites will receive a high Page Rank.
☺It is calculated by its unique formula and is based on its link structure of the site. But high link popularity does not always guarantee a high Page Rank. There are lots of factors to be considered. Link Farm? Link Farm is a webpage that is nothing more than a page of links to the other sites. There is no content in the page for the links or completely irrelevant.
Simplified PageRank algorithm
Assume a small universe of four web pages: A, B,C and D. The initial approximation of PageRank would be evenly divided between these four documents. Hence, each document would begin with an estimated PageRank of 0.25.
If pages B, C, and D each only link to A, they would each confer 0.25 PageRank to A. All PageRank PR( ) in this simplistic system would thus gather to A because all links would be pointing to A.
But then suppose page B also has a link to page C, and page D has links to all three pages. The value of the link-votes is divided among all the outbound links on a page. Thus, page B gives a vote worth 0.125 to page A and a vote worth 0.125 to page C. Only one third of D’s PageRank is counted for A’s PageRank (approximately 0.081).
In other words, the PageRank conferred by an outbound link L( ) is equal to the document’s own PageRank score divided by the normalized number of outbound links (it is assumed that links to specific URLs only count once per document).
